Simark Controls hires new VP Marketing & Sales and rounds off Management Team

Simark Controls, a subsidiary of SFC Energy, has appointed Elias Panasuik as new Vice President Marketing & Sales effective May 1, 2017.

Calgary, Canada, and Brunnthal/Munich, Germany, May 9, 2016 – Simark Controls, a subsidiary of SFC Energy, leading provider of hybrid power solutions to the stationary and mobile power generation markets, has appointed Elias Panasuik as new Vice President Marketing & Sales effective May 1, 2017.

Elias brings 18 years of sales, technology and leadership experience in process automation, industrial & enterprise software, telemetry and remote control systems to Simark Controls. Elias’ primary business experience has been servicing Water & Wastewater, Infrastructure, Mining, and Oil & Gas segments. Prior to joining Simark, Elias was responsible for several businesses with Schneider Electric including Telemetry & Remote SCADA Solutions, Process Automation, and the Oil & Gas software portfolio. At Simark he will focus on growing the complete Simark Controls product portfolio in Canada and North America through team engagement and technology-based marketing.

With Elias joining Simark Controls as VP Sales & Marketing, the company’s management team is now complete with Martin Curtis, President/GM and VP Power Products, Derek L'Hirondelle, VP Instrumentation, Automation & Energy, and Palam Vinai, Simark Controls’ new VP Finance.

“We welcome Elias to our Management”, says Martin Curtis, President of Simark Controls. “This is a very exciting time for Simark Controls and SFC Energy. Customers honor the deep expertise and dedication of our Simark team, supported by strong relationships with our key vendor partners and our customized, fully integrated, user-friendly system solutions and service.”

“Simark is going strong as the automation, instrumentation and energy partner of choice of the industry”, says Dr. Peter Podesser, CEO of SFC Energy. “With a strong, experienced team and a market-leading portfolio of innovative high tech products Simark is in an excellent position for substantial growth in the oil & gas and all other markets, where automation, reliability, security, environmental responsibility and profitability are the major drivers for success.”

Additional information on SFC Energy’s off grid power portfolio for security & safety, oil & gas, wind, traffic management, environmental and telecommunications applications at and at Additional information on the full oil & gas and industry product portfolio of Simark at

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About SFC Energy AG

SFC Energy AG ( is a leading provider of hydrogen and direct methanol fuel cells for stationary, portable and mobile hybrid power solutions. With the Clean Energy and Clean Power Management business segments, SFC Energy is a sustainably profitable fuel cell producer. The Company distributes its award-winning products worldwide and has sold more than 65,000 fuel cells to date. The Company is headquartered in Brunnthal/Munich, Germany, and has operating subsidiaries in Canada, India, the Netherlands, Romania, the United Kingdom, and the United States of America. SFC Energy AG is listed on the Deutsche Boerse Prime Standard and has been part of the selection index SDAX since 2022 (GSIN: 756857 ISIN: DE0007568578).